Does my website or mobile application look and work towards my business vision?

Why are visitors are not interacting or reacting the way I imagined they would?

Does my application idea not serve my intended purpose?

We usually ask ourselves these questions after the launch of a product.

In this post, we discuss why websites and mobile applications need the UX Audit, and why it is such an important process to determine the success of any digital product in today’s fast paced world.

What is a UX Audit?

A UX Audit is a process which allows you to identify the current state of your application and whether it is serving your current intended goals. The process should be conducted every 4-6 months after launch in order to keep up with market relevancy.

Often product owners start questioning their own business ideas right away, when the web or mobile application does not react or get the conversion targets they had in mind. The truth is your business idea is properly meeting the needs of the market, however the UI/UX design of your product might not be pinpointing the needs of your real users, making the conversions or interactions impossible for the user to figure out.

A UX Audit can help you figure out where and what is working, why it is not working? What could be improved in your current product to meet conversion targets and KPI’s you were hoping for.

When is the UX Audit needed?

A UX Audit should be conducted at least twice a year in order for data and real user feedback to be collected over time.

How do we perform an UX Audit?

Our UX Audit starts with understanding your product, setting objectives (because technically and audit could run forever), your KPI’s and ends with a full UX Audit Report with insightful actionable recommendations.

The 7 stages of the UX Audit are laid out below along with their objectives:

Stage 1: Understand

• Set the scope of the project
• Get to know the product
• Understand the challenges the product is facing

Stage 2: Internal Interview

• Verify if the product does what it claims
• Find out the current beliefs and knowledge gap
• Find out what else needs to be checked
• Find out any hints about how problems arise

Stage 3: Data Analysis

• Find out where the engagement drops in relationship to objectives

Stage 4: User Research

• Find out/verify the actual users
• Obtain insights from actual users
• Create User Personas

Stage 5: Usability Testing

• Test usability with users
• Obtain insights from new users

Stage 6: Competitor Analysis

• Research and determine industry standards for the product

Stage 7: Comprehensive UX Audit Report

• Summarize the problems
• Make actionable recommendations

Last thoughts

A UX Audit requires significant investment in terms of time, money and human resources if done internally. As professional UX auditors, we act as a guide for our clients to run through the process in a timely manner, identify the significance in their user generated behavioral data, then ultimately providing them with a logical pathway to improvement and better ROI.

What are you waiting for? Gain insightful findings and actionable recommendations of your exisiting digital products today. Email us at [email protected] for more details.