Design Sprint

5 benefits of running a Product Design Sprint

February 28, 2017

How design thinking and human centered design come to play when designing and prototyping your app idea. Turn your idea into reality in two weeks.

A Product Design Sprint helps you quickly design, prototype and validate your idea. It is a two-week sprint where our partners, designers and engineers work with you to convert your idea into a user-tested clickable prototype.

A Product Design Sprint helps teams validate whether an idea has legs. It involves ideating and creating a clickable prototype to mimic a real world application and testing it with real users.

This article covers 5 benefits you get from running a Product Design Sprint:

1. Solve a problem

The Product Design Sprint brings transparency, empathy and context to the project team. Building apps involve multidisciplinary teams that comprise of people of different backgrounds including entrepreneurs, designers and engineers.

By laying out the business goal, understanding problem and emphathizing with the user, everyone develops a common understanding of the project and can contribute their talents and creativity to solving a problem together.

Teams solve a problem through collaboration, mutual listening and trust.

2. Derisk

The Product Design Sprint allows you to validate your idea with real users in the short span of two weeks. Benefits can be huge if you build a solution that resonates with people. If you invalidate your product idea, you just saved months of development time and money that can now be devoted to other ideas.

3. Move fast

A Product Design Sprint encourages action. Every participant has a voice. Hierarchies are thrown out of the window. A torrent of ideas are produced by putting together people with different backgrounds, specialties and knowledge. The Product Design Sprint is a great way to create breakthroughs and new solutions that would not be generated by an individual person otherwise.

A Product Design Sprint facilitates collective creativity and fast decision making

4. Be flexible

The Product Design Sprint framework fits many businesses and product initiatives. The sprint itself is meant to be short and agile and it is easily adapted to the complexity of a project. The idea is to stay nimble throughout the process in thoughts and iterations.

5. Define a solution

After the Product Design Sprint, you have a workable, clickable prototype that represents the teams' collective solution to the problem. The prototype can be used to aid communication across design, business and software development teams so that the risk of delay and miscommunication is mitigated.

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