A UX audit is a method that allows product owners to figure out where the gaps are in their digital product and unveil actionable insights to rectify it.
Does my website or mobile application look and work towards my business vision?
Why are visitors are not interacting or reacting the way I imagined they would?
Does my application idea not serve my intended purpose?
We usually ask ourselves these questions after the launch of a product.
In this post, we discuss why websites and mobile applications need the UX Audit, and why it is such an important process to determine the success of any digital product in today’s fast paced world.
A UX Audit is a process which allows you to identify the current state of your application and whether it is serving your current intended goals. The process should be conducted every 4-6 months after launch in order to keep up with market relevancy.
Often product owners start questioning their own business ideas right away, when the web or mobile application does not react or get the conversion targets they had in mind. The truth is your business idea is properly meeting the needs of the market, however the UI/UX design of your product might not be pinpointing the needs of your real users, making the conversions or interactions impossible for the user to figure out.
A UX Audit can help you figure out where and what is working, why it is not working? What could be improved in your current product to meet conversion targets and KPI’s you were hoping for.
A UX Audit should be conducted at least twice a year in order for data and real user feedback to be collected over time.
Our UX Audit starts with understanding your product, setting objectives (because technically and audit could run forever), your KPI’s and ends with a full UX Audit Report with insightful actionable recommendations.
The 7 stages of the UX Audit are laid out below along with their objectives:
Stage 1: Understand
Stage 2: Internal Interview
Stage 3: Data Analysis
Stage 4: User Research
Stage 5: Usability Testing
Stage 6: Competitor Analysis
Stage 7: Comprehensive UX Audit Report
A UX Audit requires significant investment in terms of time, money and human resources if done internally. As professional UX auditors, we act as a guide for our clients to run through the process in a timely manner, identify the significance in their user generated behavioural data, then ultimately providing them with a logical pathway to improvement and better ROI.
What are you waiting for? Gain insightful findings and actionable recommendations of your existing digital products today. Email us at firstname.lastname@example.org for more details
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